高端化妆品中小样销售渐成一股强劲消费势力(组图)
随着集团购买网站的各种促销，高端化妆品样品的销售逐渐成为强大的消费者力量。网站上已经抢购了数千种高端品牌的样本。那些似乎“好又便宜”的中小型样品真的是一个由高端化妆品品牌打开的窗口吗？
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有吸引力的低廉价格：大牌样品正在销售
记者在Jumei ，Estee ，，和其他著名产品上看到了皮肤护理产品的样品，每天营业额超过2500件。 3毫升Estee 眼霜的价格为4 9. 9元，相当于原始价格的40％折扣。 15毫升Estee 晚霜的价格为88元，与285元的真实价格相比，这是30％的折扣。
与在线访问口碑报告的用户联系。她经常购买30毫升的 ，“一种享有良好声誉的皮肤护理产品，我去柜台询问，125毫升的正版产品的价格为460元，这太昂贵了，因此在被朋友推荐在网上购买之后，我仍然信任大型网站，所以我开始在朱梅（Jumei）进行购买，只要有限的时间销售，我就会开始。”
除了朱梅（Jumei）外，记者在许多在线商店中看到了原来的125毫升晶体黄油的价格超过200-300元。 “ 30毫升的售价为45元，而125毫升的售价超过200元。这样，始终使用小样品比使用原始的原装产品更具成本效益。”在仔细比较了在线商店中的著名品牌化妆品（例如埃斯蒂·劳德（Estee ）和舒·乌伊莫拉（Shu ））等著名品牌化妆品的各种产品之后，购买中和小样品的确比购买小样本更好。节省原始物品的钱。记者以消费者的身份联系了一家化妆品在线商店。店主说：“我们出售便宜的原因是因为我们的某些样品被从柜台套装中取出，因此产品没有外部盒子，也没有密封包装；有些是真正的礼物。 “至于，Estee 和其他化妆品样品在Jumei 中广泛分布，Jumei 的客户服务人员还说：“样品直接来自柜台。”
未知渠道：AB商品是真实的，不能保证日期质量
这些热销售的化妆品样品是否从柜台出来？记者采访的许多化妆品柜台工作人员说“不可能”。
“兰斯科姆（）的每份礼物都有清晰的记录，并且没有柜台员工的私人销售情况。” 的销售人员在 Mall说：“两年前，已停止提供瓶装样品，并将其更改为袋子中的小剂量样本礼物。”但是，工作人员说is not ruled out that some will get the gift after the to be sold , but the will not reach the level. , Estee and and other brand staff said that the are given to as gifts, and they need to be by and to their for . But the staff also said, " some large , the is more than a few yuan. Due to the large , they give a large of gifts, some ." An Estee said, "We are not a for who bring to ask for , and we只能保证反忠诚。”
多年来从事在线商店的化妆品业务的一家淘宝商店老板告诉记者，在互联网上流行的化妆品样品也被分为AB商品，例如伪造袋。 "Many are A , that is, high , all of which are , and the is the same. B are that big do not have at all, or with 艰难的做工。”这些产品的包装几乎是真实的，即使是化妆品的颜色和气味也与真实的化妆品没有什么不同。实际上，它们是一些小型制造商产生的模仿。不应忽略另一点，样本的生产日期也很难验证。
实际上，品牌并不了解电子商务商品的来源。 “首先，百货商店对付商品。为了提高销售，一些百货商店可以使用集团购买以销售价格降低70-20％的销售产品。如果电子商务 has a card, you can still get it. Lower price. The is from . This has not the of , and the date and be . There are also some , when from , the is too large , there will be some slow- , and they will be to at low . , this is slow- or the date is not fresh. “不想被命名的国内高端化妆品品牌的高管。
负面权利保护：在线商店的数量很少，品牌只有SMS提醒
In fact, such as L'Oreal and Estee have never e- for their , and even e- such as eBay and Net-a- have not . At the end of June this year, , , Shu , Kiehl's and other also , their : In to their own , , Store and other 在线购物中心已获得授权，但纯粹的电子商务渠道未获得授权。 the of e- on the price , once , it may lead to the price the and , tend to e-, which will have an on the tens of of 化妆品的零售渠道。
既不授权也不干扰。 The of high-end is .记者称呼许多化妆品品牌公司，并以相对一致的态度，强调了柜台的忠诚，并且不愿对他人说很多。 The in of Estee ’s Asia- that the ’s are only on the and , and other e- are not for , and there is no of with them in the short term.该公司的法律部门已开始处理未知的样本热问题的起源。 "In fact, the of the is to try out and give gifts, and it be . Some use the to the price, which is a stunt. Estee will send text 向客户提示正常销售渠道。”
Brand Hu Bin said that on the one hand, most of the who are to buy are not the of high-end , and brand do not value it; on the other hand, for most brand , even if they are , Sales for less than 10%. Estee as an , its 2012 year shows that China has its third after the and the , with sales US$500 . L'Oreal Group sales of 12 yuan in China in 2012. 2012, the total of the two , and Jumei, was less than 1 yuan, and the sales of a brand was only about a few yuan.
Who is : the big brand has no sense, the e-
The "" of to the flood of non-sale in has led to that they hope to use to gain , , and thus sales.
Can the surge in sales boost sales? “囤货”已经成为白领王小姐的生活习惯。 There are that buy three or five and use them . "Since there are a lot of that are as low as 20% off, why buy ." with brand will place more value on of the same brand, while those who do not have a will use the on from as their .
, there are few who more of the good of use.这些客户的品牌忠诚度和更高的价格敏感性。
And the ones that from it are the sales . Its comes from three . The first is , that is, word of mouth and . This is the of into real , and it is also a for e- to the of ; the is real , which is The by the real sales of , of every day, the unit price is not high, but the total is not small; in , if it is true as the to , some are sold with a large of , then made .